The meetings industry is one of the most important tourist segments, for, among other things, it brings to destinations an extension of the season, which brings more revenue, employment and investment. According to global analyses, the congress industry represents 20% of trips, with three times the financial and other multiplier effects. The Bled Tourist Board has established MICE events as one of the three key pillars of tourism development in Bled and with the organized forum in Bled, Bled is becoming the centre of the meetings industry of Alpine Slovenia. In the search for ways to cooperate and the joint development of the region, the forum offered a unique platform for meetings of all key stakeholders in the region.

On the 21st of March 2019 the Bled Convention Bureau and Toleranca Marketing organized the first Bled Meetings Forum in the Rikli Balance Hotel in Bled. The Forum highlighted the role and importance of meetings tourism in the development of tourist destinations, with an emphasis on Slovene Alpine destinations. The forum opened a discussion based around the thought that the existing quality needs to be further strengthened. This reinforcement should be centred on digital marketing, sustainable development, strategic investors, while protecting the natural and cultural heritage of Bled.