The name, symbol and image under the Conventa trademark are deeply embedded in the regional MICE industry, a foundation for all marketing activities. A strong trademark is the result of understanding two things that build identity, well-sorted content and a strong image, which mostly shows in the psychological value that it has for the consumer.
Through a strong brand and image, Conventa has become a unique ambassador of the South East Europe region. Through the years, it has had quite a few rejuvenations, and with intensive marketing it has certainly solidified its place in the regional meetings industry history. Part of Conventa’s DNA is immense brand personality, which has been innovating and creating unforgettable experiences for 11 years. The brand is defined by reliability and quality, available for everyone to test out on one of our fam trips, which we have been organising every year with flying colours.
Conventa’s reputation is measured through the satisfaction of participants
Results of Conventa 2009 to 2019
93% regular exhibitors
4.35 exhibitors
4.47 buyers
A strong, reputable brand, which connects providers and products is the best marketing booster. In addition, it provides efficient communication and creates synergies in the field of content and digital marketing. What’s interesting is that according to market research, the brand of Conventa is more recognised than some national destination brands.
March 28, 2019
