The main premise of the campaign was to impress organisers of automotive-related events. With a completely new paradigm, we quickly gained trust from meeting planners, as the campaign was supported by solid facts about the importance of the automotive sector in Bratislava, especially in our reportages from the VW factory and many others. Meeting planners need real-life tips, ideas and venue suggestions. We based the campaign on just that, giving meeting planners exactly what they needed, with very efficient communication and a series of informative videos.

The campaign was a combination of stories, videos and at the end, an actual experience of the destination for the most likely prospective buyers. The automotive fam trip was the grand finale of the campaign, carried out in the autumn of 2018. It functioned as a sales event, and a credibility confirmation of the entire story.