The concept of the classic format of boring conferences has, over time, become outdated. As a result, there is a necessity to acquaint event organisers with the need to organise different, more creative and interactive events. This was the basis for shaping the Conventa Crossover, an event that brings fresh content in the area of event organising, digital marketing, success stories in tourism, inspiring examples from the hotel industry and plenty of practical examples from the best agencies in the field of event organising and communication from across Europe.